Travi
Art Direction, Brand Identity, Digital
Client: Travi is a platform designed to change the way you see the world through memorable and tailored travel experiences.
Brief: To create and art direct the brand identity for Travi targeted toward travellers and backpackers.
Solution: Compared to other mammals, humpback whales travel the longest distances for migration each year. Thus, the logotype ‘T’ was created to symbolise a whale’s tail and the distances travelled by the target market. The turquoise colour palette was selected to represent Travi as fresh, open and modern brand.
