dose of design

Art Direction, Brand Identity

Client: The Picture Project is an online survey conducted by Deakin University aiming to examine and track variations in the dietary intake, food-related behaviours, physical activity and sedentary behaviours of young people aged 18-30 years.

Brief: To rebrand the existing Picture Project identity to better reflect and entice the users of their targeted audiences age.

Solution: The mark was coined with the use of the repeating P’s in the name. The colours and imagery were then carefully selected to make sure that it would appeal to young adults who would be conducting the survey.